Cairokee defines their art by intoroducing new melodies and fresh ideas, so their online store had to be loud enough for everyone to tune in.

Here’s how we helped Cairokee get an online store though which they can engage their fans and drive their sales skywards.

01 Website Showcase

CHALLENGE

For over 13 years, Cairokee has built a solid community of fans all across Egypt and the Arab world, so the real challenge was being the 1st band to sell products to this audience.

Building Cairokee online store from scratch

To achieve its goal, their online store had to be easy mouse, frequently updated with Cairokee’s various products, and above all aligned with the band’s identity.

many purchase options. just one click

Vivid e-store for all kinds people!

To achieve its goal, their online store had to be easy mouse, frequently updated with Cairokee’s various products, and above all aligned with the band’s identity.

The website’s been designed to make the purchasing process as easy as possible. Anyone who visits the website has the capability to get in contact with the merchandise line’s customer support.

02 Community management

Community management:
BRANDING WITH A HUMAN TOUCH

We wanted to stream the new merchandise line and make it loud enough for everyone in Middle East & North Africa (MENA) to hear. We utilized Facebook & Instagram by creating a series of posts teenage Cairokee fans, asking them about their first Cairokee concert, their favorite songs and lyrics.

Aside from engaging fans, we aimed at informing everyone on social space how, when, and most importantly where, they can get anything available at the merchandise line.

A store about people:
turning fans into influencers

By using eloquence content and appealing visuals, our purpose was to make the merchandise line not only available for all fans, but also make them promote the products themselves. The band’s music has always been about people’s most important issues, and thats exactly why their store had to revolve around turning their fans and lovers into influencers.

03 Social Media

From Band to Brand

By speaking and acting with one voice across all touch points and providing a platform for communication with fans, the online store was actually able to drive sales up, and also make a statement on Social Media by evoking shared values and personality.

Tuning in the fans’ Experience

The App Concept started by identifying the critical touch points of the fans’ digital interaction with Cairokee, using them to bolster the band’s genuine identity.

04 Trrafic

Using social media campaigns to fuel the game and to add extra traffic to the E-commerce website, we utilized all what Social Media platforms had to offer

In the FIRST WEEK of the second social media campaign, Cairokee Store achieved the same sales target that the previous campaign achieved.