Since 2006, Royal has beeb leading the industry of ceramics, constantly coming up with stunning designs and always improving their products’ quality.

Here’s how the app concept helped royal ceramics expand their empire.

CHALLENGE

In a world moving so fast, Royal didn’t just want to keep up with the beat, but rather set the beat for the entire ceramic industry, especially with the launch of the 2cm tile to revolutionize the ceramic market.
As a leader in the ceramic world, Royal Ceramics required a digital presence to match.

01 Website

A new Website to reflect luxury

A new revamped web-design was needed, so we incorporated Royal’s elegance with our modern touch to come up with a more sophisticated, user friendly website, allowing Royal’s clients to find distributers with a click of a button.

02 Social Media

SOCIAL MEDIA MANIA

We mainly focused on Facebook and Instagram to showcase Royal’s products, using posts to show Royal’s tiles incorporated into beautifully designed rooms.

جبنهالك على بلاطة

The first of its kind robe launched in the Egyptian market, the 2cm tile is a game changer. The strongest tile on the market right now needed a solid Digital Marketing Campaign to match.

ABOVE and BEYOND

Our social media team managed Royal’s community across multiple platforms, answering clients’ inquiries regarding Royal’s products, nearby distributors, and the latest trends in the industry. By formulating and executing the right Online Reputation Management Strategy, we made sure Royal’s all about people… NOT JUST BUSINESS.

Transforming products into precious items

We took off with teaser posts, to get customers attention. Then, we released a series of posts, showing the designs of the 2 cm tile collection and how it is used, and backed it up with a video in both Arabic and English, showing 2cm tile collection and explaining how it is applied.

03 Results

Final Result:

After a series of successful product launches, highlighted by the debut of the 2cm tile, Royal experienced an in increase in demand and market share. Sky is not the limit, it is just the beginning for Royal Ceramica.