If you’re not familiar with the infamous holiday that is named, Black Friday then here is a short brief about it. Black Friday is an informal name for the day following Thanksgiving day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country’s Christmas shopping season since the year 1952. The term ‘Black Friday’ was used until the early 2000’s. On this holiday, people and businesses all over the world offer discounts, offers, the sky is the limit on this day or weekend in fact, discounts can go up to as high as 70% OFF.
The real question is; how did social media have such a big impact on ‘Black Friday’? An enormous number of customers are making purchases through the popular social media channels like Facebook, Twitter, Pinterest and even E-commerce websites like; Souq, Amazon, Ebay, and Eshtery, even private businesses on social media platforms the list can go on forever. It has gotten that intense!
According to statistics gathered by M-Connect Media, social media played a significant role in generating revenue on Black Friday.The most important factor is that social media keeps customers talking ‘WORD OF MOUTH.’ It’s become easier to shop on Black Friday online, rather than going to your favorite shopping mall, you will most likely go ‘bankrupt’ during an ENTIRE weekend through these E-commerce websites, where you will get all the discounts you want in the privacy of your own home.
Analytics to say the least are sky rocketing.
- Electronic products were best sold through the social media platforms in the year of 2015.
- E-commerce store owners discussed shopping details on Twitter and they came to the conclusion of the world’s largest Black Friday record! Breaking 3.5K tweets regarding customer services.
Even if pie-induced comas prevent us from going to the store, we still find a way to shop. Stay home and shop online has become the NEW shopping way! The easiest way to purchase, without having to go to the actual store. Thank you E-commerce websites for making that a choice.