Integrated digital marketing is, as it sounds, the integration of multiple digital marketing strategies to form a cohesive online approach for your business.
Here is what it typically entails:
1 – Web & mobile development and design.
2 – Search engine optimization (SEO) and search engine marketing (SEM).
3 – Content marketing.
4 – Social media marketing.
5 – Local listings management.
6 – Paid advertising campaigns.
The idea behind integrating all of your digital marketing resources is that, each individual strategy alone does not have a huge impact on its own. However when you use them all in conjunction you can create a more influential and much stronger online presence.
In addition to that, there are still one-off campaigns out there, but most agencies are moving toward integrated solutions, as a well-rounded marketing strategy that provides better visibility and ROI for businesses online.
Importance of an Integrated Digital Marketing Campaign.
1 – Consumers need multiple touch points before they decide to buy.
2 – Consumers continually look for fresh content.
3 – Online traffic comes from diverse sources.
4 – An integrated digital marketing campaign generates higher conversion rates.
5 – An integrated digital marketing campaign delivers better ROI (Return on Investment).
6 – Customer engagement through integrated digital marketing spend more.
7 – Digital marketing channels continuously evolve.
8 – Your competitor is implementing an integrated digital marketing campaign.
Integrated Digital Marketing and Digital Marketing Agencies.
Make no mistake—integrated digital marketing is a legitimate service provided by digital marketing agencies. However, some agencies tout it as if it is a unique service that you can only get from them.
The fact is that most digital marketing agencies have their own form of integrated marketing because it is the most effective way to build an online presence.
Some agencies specialize in digital marketing; some focus their efforts solely on experiential marketing; and others do nothing but direct marketing. Integrated marketing agencies; like our very own company “The App Concept” are a completely different kettle of fish.
Essentially, these type of digital marketing agencies are companies that can satisfy all of their clients’ marketing needs under one roof.
Integrated marketing agencies have the capacity, resources and the Know-how to implement a range of different marketing strategies in one cohesive effort. These companies boast large teams of professionals with different areas of expertise across a wide range of marketing and communications disciplines.
Most integrated agencies offer a combination of all, or some of, the following services: digital marketing, direct marketing, experiential marketing, PR, advertising, guerilla marketing, sales promotion, B2B communications, mobile marketing, shopper marketing, sponsorship, CRM, graphic design, copywriting and brand strategy.
The rise of digital media means that there is now a more diverse range of marketing channels available to companies that wish to promote their products or services. Integrated marketing agencies save companies time and money by offering all of those services in one place. Moreover, they offer their clients a package service, which brings together online and offline marketing efforts in a consistent and balanced way. Which is exactly what our agency; The App Concept, have successfully crafted. A highly functional integrated digital marketing machine that provides marketing solutions and delivers high quality services.
So if you are ever looking to outsource to a digital marketing agency, be sure that your chosen agency provides and excels in integrated digital marketing solutions.