TAC Universe board today announces that Omar Osman is stepping down as CEO of The App Concept, Moustapha Zaalouk has been appointed to the role of CEO The App Concept, managing Egypt and GCC operations, effective 1st April 2020.

Moustapha has over seven years’ experience in the industry across leadership roles, most recently as COO & CMO at The App Concept. His expertise lies in digital integration, strategy, and content and he will be responsible for developing The App Concept’s capabilities and product offering, with a focus on regional expansion to grow the agency.

Omar Osman, who founded the business in 2011, has stepped down from his position at chief executive but will remain involved with the company as the Founder & Chairman of TAC UNIVERSE working on developing new units within our Universe.

Omar Osman, Founder & Chairman, said:

The last 9 years have been an incredible journey and looking back at how the agency has grown since 2011 to what it is now, fills me with immense pride. As an entrepreneur at heart, the time has come for me to move on to a new adventure. The company has all the right ingredients and I have no doubt that the future will be bright as the business evolves under Moustapha’s strong leadership. This change has been in the pipeline for a while now and I’m thrilled to see Moustapha, who has been an integral colleague to me in recent years, step up into this new

Moustapha Zaalouk, CEO The App Concept, said:

I’m proud and excited to take up the challenge of leading The App Concept into the future. As
the world evolves, so has our agency.

We’ve changed a lot over the last few years, adding new services and areas of expertise, to
create a new, unified and powerful offer for our clients. Together with our talented team, we’re
ready to tackle the future and help our clients thrive in what’s going to be an uncertain but
interesting time to do business.
I’m also grateful to Omar, who has done an incredible job at the helm. We have some big
shoes to fill, but with our solid team and dynamic product offerings, I’m confident we will take the
the successful company he founded to the next level.